02 — writing

Field notes

I share thoughts and learnings on entrepreneurship, SaaS, and technology.

I Read 100+ Founder Stories While Building My First SaaS

You've built something great — and yet, zero users. Here's how founders grow SaaS without ads: distribution, Reddit, honest content, and PLG — with real numbers and a notebook-style breakdown.

May 4, 2026·5 min read

SaaSGrowthMarketing

Is Your SaaS Actually Ready to Run Ads?

Ads don't build traction — they amplify it. Before you spend a dollar, here's the honest roadmap for knowing whether your SaaS will convert paid traffic or just burn through your runway.

June 2026·7 min read